How Outlander is boosting Fife's tourism industry

2023-03-28 20:08:09 By : Mr. Green Lu
in Fife: The Impact of Outlander on Scottish Tourism

Over the last few years, Fife has seen a considerable boost in its tourism industry, thanks in no small part to the hit TV show Outlander. The drama, which is based on the books by Diana Gabaldon, has become a global sensation, drawing in millions of viewers from around the world. And with its scenes often set in stunning Scottish locations, it's little wonder that Scotland's tourism industry has benefited so greatly from its success.
Outlander - The Courier


In fact, Fife has seen a particularly impressive boost, with the tourism industry in the region now worth a staggering £588 million to the local economy. This is a remarkable figure, especially when you consider that just a few short years ago, Fife was largely overlooked as a tourist destination.

What is it about Outlander that has had such a profound impact on Scottish tourism? For one thing, the show has captured the imagination of millions of viewers around the world, drawing them in with its compelling storyline and charismatic characters. But beyond that, the show has also been praised for its stunning cinematography and attention to detail, with many of its scenes set against the backdrop of Scotland's most breathtaking landscapes.

Fife has been particularly well-represented in the show, with many of its most iconic locations featuring on screen. From the historic village of Culross, which serves as the setting for the fictional town of Cranesmuir, to the ancient standing stones of Craigh na Dun, which feature prominently in the show's time-travel plotline, Fife has become a key player in the world of Outlander.

Of course, it's not just Outlander that has put Fife on the map as a tourism destination. The region has a rich history and culture all of its own, and has long been renowned for its stunning scenery and friendly locals. But there's no denying that the added exposure provided by the show has helped to put Fife firmly on the radar of tourists from around the world.

So, what does the future hold for Fife's tourism industry, and how can it continue to benefit from the success of Outlander and other film and TV productions? There's certainly no shortage of potential. The region is home to countless stunning locations and historical landmarks, each of which has the potential to capture the imagination of visitors from around the world.

Moreover, there's a growing awareness among policymakers and industry leaders of the role that film and TV can play in boosting tourism. While the Outlander effect has been impressive, it's just the tip of the iceberg when it comes to the potential benefits that can be reaped from strategic investment in film and TV production.

By working together to attract more filmmakers and television producers to the region, Fife's tourism industry could see a significant boost in the years to come. Whether by highlighting its unique culture and heritage, or by showcasing its stunning natural scenery, Fife has a lot to offer the world of film and TV production.

In short, Fife's tourism industry is well-positioned to continue growing and thriving. Thanks to the success of Outlander and other high-profile productions, the region has been given a global platform, and there's no reason why it can't continue to capitalise on this in the years to come. As long as policymakers, industry leaders, and local communities work together to champion the region's unique strengths, the future looks bright for Fife's burgeoning tourism industry.